2010: A Publishing Odyssey

With this first issue of the year, Cell launches a new format for online presentation of all research articles. This " Article of the Future " initiative reflects our commitment to evolve the concept of a scientific publication in step with the development of new technologies and functionalities both now and into the future. The first print issue of Cell in 1974 established a highly recognizable format and presentation, and this Cell " look " has remained largely unchanged in the intervening years. The transition to online publishing in the mid-1990s brought many new opportunities for scientific journals. It revolutionized search-ability and information discovery, dramatically increased the breadth and ease of access, and allowed for the inclusion and distribution of online supplemental materials such as movies and large datasets that could not be captured in print. In addition , many journals, Cell among them, took advantage of online technologies to add new functionalities around the core article, including commenting features and related citations links. But few have tackled the issue of how best to bring the powers of the new technologies to bear on the structure, organization, and presentation of the article itself. Thus, for most journals the online article of today remains essentially an electronic facsimile of the traditional print article. Over the past year, Cell has taken this challenge to heart. In conjunction with our authors and readers, we have worked to develop an online format that breaks free from the restraints of paper and allows each reader to create a personalized path through the article's content based on his or her own interests and needs. Underlying the " Article of the Future " is a new approach to structuring the traditional sections of the article, moving away from a strictly linear organization required by print toward a more integrated and linked structure. Tabbed and hyperlinked navigation through the Introduction, Results, Figures, Experimental Procedures, and Discussion allows subject-area experts to quickly access in-depth information on a particular experiment while providing more general readers an opportunity to absorb the conceptual insights without being overwhelmed by additional details. Within this overall architecture are a number of exciting func-tionalities. For example, the Data tab, a film strip of thumbnails for all of the figures in the paper (including supplemental figures), allows a reader to rapidly scan through the data and then connect from an individual figure to the related textual discussion …